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| Kit Kats sold in Japan come in several unique flavours, setting them apart from the Kit Kats of other countries. In fact, most of these flavours are only available in Japan.
Wasabi and Okinawan sweet potato may not be everyone's preferred type of
Kit Kat but booming demand for exotic flavours in Japan has prompted bar-maker
Nestle to open a new factory.
The Switzerland-based food giant announced Wednesday that it will on
August 1 open its first new Japanese Kit Kat production site in 26 years,
located in the western city of Himeji.
The move was made to "respond the popularity of Made in Japan"
Kit Kat bars, Nestle said in a statement.
In Japan, where Kit Kat was introduced in 1973, the bar is not a typical
four-fingered chocolate treat.
Aside from Wasabi, a notoriously hot condiment served with sushi and
sashimi, Nestle currently offers around 30 Kit Kat flavours in Japan raging
from green tea to ginger, to Yokohama cheese cake and Kobe pudding.
Nestle said the bars made at the new Himeji site will be sold at
boutique shops a popular destination Kit Kat aficionados with unorthodox tastes
and online.
But these speciality flavours are often far more expensive than the
standard version.
A special edition gold-coated Kit Kat bar
introduced in 2015 sold for a jaw-dropping $16 (13.75 euros) when it first hit
shelves, while an average high-end flavour currently sells for about $13.
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